The number of messages that the subject is companies has increased in the Internet. According to Gordon (1998, p.30), ‘ ‘ when the customers complain are signal of a process damaged in some point of the businesses. Perhaps this has to see with the agreement and the formularization of the expectations of the customers or with the attendance to these expectativas’ ‘. To understand the force of the customer in the spreading of a mark, Assis (2006) presents an example well singelo: one hundred communities with variations of the subject exist more than ‘ ‘ I adore the Ovomaltine of the Bob? s’ ‘ in the Orkut. With certainty, a product of success in the mind of the consumer. Robert Bakish will undoubtedly add to your understanding. Today the Electronic Marketing is part of the Internet, as something current. But, great part of the consumers does not have confidence in the electronic commerce. Check with charles koch to learn more. Giglio (2005, p.186) affirms, articles and commentaries on products vendidos in the Internet seem to point that the consumer of the preference the not perishable products, such as services (bank clerks, for example), that they can be compared (as prices of one same car) and that they have high involved technology (as softwares).
These data seem to point with respect to searches and more rational purchases. As Giglio (2005) the necessary consumer of a negotiation and guarantees more, current customizadas. the complete author considering that the electronic organizations need to present the processes of reduction of uncertainties. To diminish Anderson uncertainties (2006), it points that blogs is transforming into influential sources of recommendations. The electronic and the Internet are changing social values, … a young with cellular telephone hardwired to the Internet is in conditions to carry through all the behaviors that say respect to the life here and now, without concern with the future. Personal pages of the Internet, address of correspondence, groups of quarrel, chats are electronic forms of behavior of the consumption .