Products that rest in a good quality. It considers the chair, that is necessary to tie more to the professionals of the company through new values that guarantee satisfaction to the consumers within a market culture that it avoids to them to increase a consumption that often harms Remembers what indicates Jarrin on the fact, that the industrial development has brought innumerable economic benefits, but has not been able to fulfill the roll of development and growth of the members of the companies and therefore of the society. The competitive pressures and the vision of the worker like a resource limited more, additionally, have affected the motivation and identification of people, having in the majority of the working cases rented or buy-lain, but does not jeopardize, because it is not had been in capacity to invite to the heart from people to the work place. The most visible results in this sense is: high rotation of personnel, internal demoralization, loss of productivity and competitiveness, little creativity and the formation of an atmosphere that it does not foment nor values the human development. /a>. In the social thing, stress, excessive ambition and a competition by the survival that does not allow nor favor levels superiors of human development, with lifted social costs, that in spiral, later strike and of return to the companies and societies. It considers the chair the importance of providing the professionals to him integrate who it, identifying themselves with the ethics, moral, human talent, cohesion of equipment, commitment, spirit of property, responsibility, needs of profit, performance, creativity, adapted use of the potential that all we have, for it provides the content and use to them of the main tools of personal growth that allow him to generate the transformations necessary, for taking step to values that benefit to all. The management by values implies: Generar greater internal cohesion where the commitment is factor fundamental. .
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