The Quality Score is one way Google describes our campaigns and ads. Having a better Quality Score will help us because we not only confirm that we are having success with our advertising on Google, but because they result in tangible economic benefits: pay less for our cost per click and we will be better positioned. So all we can do to improve this rating, we do, and that an improvement in this aspect can make a big difference in our results, and enhance the final result. The Quality Score is an index that is developed based on a number of parameters: relevance of keyword search volume of that word, the quality of the landing page. The concept of Quality Score can also be applied to advertising on Google Adsense mode. Improving the performance of our keywords we will be taking the first step to increase the Quality Score.
First, should think about the concept of phrase, rather than the keyword. Most users phrases used two or three words to find what they want. It is all intuitively know that the amount of information and internet pages is huge, it is necessary to refine your search. But it is not exaggerate the issue so precise searches, or in this way, we have no search volume sufficiently relevant. The relevance of the keyword is also considered to develop the Quality Index Score of advertising on Google. For example, if your keyword is "incredible deals", it is not relevant to any item, because it is too broad. Increasing the relevance, with a series of techniques that allow you to increase the number of keywords without relevant lose this ability, you can quickly increase your Quality Score. The quality of the landing page is also crucial to the success of their advertising campaigns on Google.
Google measures the "time lag", ie the time it takes to open your landing page from the moment the user clicks the link. If you landing pages simple and light, but not least effective, the decrease latency and increase your Quality Score by placing your ad in a higher position. All these secrets and many more, you can find in Mastering Google Adwords, e-book final on Google advertising. With the tricks and secrets of master Google Adwords, the effectiveness of their advertising campaigns with Google will increase, and pay less per click, so that e-book virtually no cost, will pay to which saves on costs useless advertising.